Handmade in the USA. Now customers can see it.
His parents started selling wreaths at a farmers' market. Andy turned that into a 250,000 square foot facility in Shelton, Washington. His wreaths are hand-assembled from fresh noble fir, holly, and cedar sourced from the Pacific Northwest. The bows are hand-tied. The finished wreath weighs twice what competitors sell. All of it, handmade in the USA.
Customers had no way to see any of that. The product page showed a photograph. The photograph showed a wreath. The wreath looked, from a distance, like every other wreath on the internet.
We spent time at the farm. On the workshop floor with the bow-tiers. In the cold-storage rooms with the fresh-cut fir. With Andy, who could tell you the exact year his mother taught him to weigh a wreath by hand. We built a documentary-style brand film around the making. The people, the plant, the process. Then we cut it into three short-form pieces for connected TV: The Bows. The Noble Fir. The Holly.
The ad spend was fully trackable. $1.3M in net new business. 11.6× return on ad spend. All from a story customers could finally see.